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Coca Cola dominated PepsiCo for more than one hundred years. However, in the late 1990s, a change in marketing strategy helped PepsiCo surge ahead for the first time in terms of market capitalization. PepsiCo launched “Drink Pepsi, get Stuff,” a promotion that allowed consumers to redeem points for merchandise. Millions of consumers bought Pepsi to earn the points that would give them items such as sweatshirts and MP3 song downloads. The program ran for several years, and resulted in PepsiCo outperforming Coca Cola.
Q: What is the main idea of the passage?
(a) The companies are looking to dominate the food and beverage industries.
(b) Coca Cola has dominated the cola beverage market since the beginning.
(c) A successful advertising campaign helped turn PepsiCo’s fortunes around.
(d) PepsiCo developed a marketing strategy to sell new merchandise.
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