최근 미국 9개 주에서 가짜 보톡스 사용 후 발생한 ‘보툴리누스 중독’(botulism) 증상에 대한 신고가 최소 19건에 달하는 것으로 밝혀졌습니다. 이 질병은 보톡스 주사에 사용되는 보툴리누스균에 의한 독소에 의해 발생하며, 신경세포를 공격하여 몸의 근육을 마비시키고 심각한 경우 사망에 이르게 할 수 있는데요. 이에 대해 식품의약처(FDA)는 면허가 없는 개인이나 비의료 기관으로부터 보톡스 주사를 맞아서는 안 된다고 강력히 권고했습니다. 

The entertainment industry is not limited to producing movies that amuse and satisfy an array of audiences. It is a business that needs to earn decent amount of money for it to thrive. For the entertainment industry to continue generating income, it has to implement different marketing strategies which include branding, the process involved in creating a unique image for products of the entertainment industry such as TV shows and movies. Branding makes audiences remember, support, and stay loyal to certain products. Branding in the entertainment industry includes the creation of remarkable logos, unique themes, specific music genres, catchy slogans, and different kinds of merchandise that will promote a brand’s identity. Branding is said to be effective if audiences can easily recall or memorize a company and its products, if the branding elements are aesthetically pleasing, and if the branding strategies used allow the introduction of new products that are equally marketable as previous ones. One of the companies that became successful through correct branding strategies is The Walt Disney Company. This multi-national company started out with making animations that targeted very young audiences. Over the years, it added more products and services like live-action films, television shows, collectibles, and theme parks. Disney is easily identified by people of different ages because of its main brand ambassador, Mickey Mouse. Most people would immediately associate two black round ears with Mickey Mouse and Disney, and this makes the promotion of the products released by the company easier and more effective. Branding also applies to celebrities and other members of the entertainment industry. Actors and actresses can accept product endorsements for certain companies to help promote the image they want to project to the viewers. This is seen as a win-win situation because companies that use celebrities as endorsers can use the fame of celebrities to reach more customers. In the case of celebrities, product endorsement is a way for them to show a different side of themselves that is different from their usual roles in television or film. Product endorsement is also a way for celebrities to become more known in society. The entertainment industry and the business sector are two facets of society that always come together. Branding strategies help promote and sustain entertainment industry. The future of the entertainment industry highly relies on generating income and getting continued support from audiences, making proper branding strategies very important.

1. 우리말을 영어로 잘못 옮긴 것은?

① 그 짓궂은 10대들은 집으로 보내어 졌다.

→ The mischievous teens were sent home.

② 고객들은 추가 비용 없이 어떠한 추가 서비스들이라도 선택할 수 있다.

→ Customers can choose any of additional services at no extra cost.

③ 그녀는 취미로 그림을 그리곤 했지만, 요즘에는 자유 시간이 그다지 많지 않다.

→ She used to paint as a hobby, but these days she doesn’t have much free time.

④ 신용 카드들은 이 건물에서는 허용되지 않는다.

→ Credit cards are not accepted at this establishment.

2. 우리말을 영어로 잘못 옮긴 것은?

① 수하물 컨베이터 벨트에 있는 여행 가방들 중 하나는 그의 것이다.

→ One of the suitcases on the carousel belongs to him.

② 나의 남동생은 나와 닮았지만, 그는 나보다 크고 안경을 쓴다.

→ My brother looks like me, but he is taller and wears glasses.

③ 모든 사람들이 자정까지 사무실에서 일하는 것을 싫어한다.

→ Everyone dislike working at the office until midnight.

④ 당신을 꿈을 추구하기에 절대 늦은 때는 없다.

→ It is never too late to go after your dreams.